I have decided to…………………

Listen to this, what is wrong with some guys? They expect too much from us! Sorry if am attacking you but I have been through it. Of course I won’t mention names but I can confess! Ati this guy expects me to humble myself by being submissive, nope. It is not what you are thinking. He says that he has been raised in a family of eight boys and one girl, so women have nothing to say and are expected to be quiet in all circumstances! That where he comes from, it is an abomination for a woman to give orders to a man even if he works under her. That he finds me excessively rude and rigid to “men” as I am assertive. That he hardly understands anything explained to him by a woman even if it tends to make sense. That there are things he cannot do if there is a woman around because they are meant for them (women).

I could go on and on but it has just hit me, “why was I listening to whatever he had to say?” But the answer is simple; I like to understand rare species before I take action. Si I also have my side of story to tell, he must know that I was raised in a family of five girls and one bull! What if we could reverse the whole scenario? And what a coincidence that we had to meet! Since both of us come from families where there is an imbalance in the gender…………….

So at the end of the day, what are you supposed to tell your boss when nothing has been done? Will you be brave enough to tell him that I did my all and this guy refused to take my orders? For some reason or other it got me thinking, “Kwani this guy thinks that all women are his sister?” I just have a weakness, I loathe creatures that like to take advantage of the weak, and if I come across such species, I unleash my true self. Now you see this guy has made us think that all men are like him! You see, he is not the only one who has shown this kind of attitude. Can we style up and start accepting the fact that we are all human beings? An Amen to that!

WHEN WILL WE STYLE UP?

Like they say, you had better measure ten times and cut once than cutting once then measure ten times! Of what use will it be when you have already spoilt the fabric? Why go ahead and air an advert without testing it to the public? At least get some opinions and have four versions of the same so that the public can react! Now there are some adverts that leave you with many questions. Like, what kind of person is being targeted, what the message is, how it affects you and why you should use the product. Am not an advert guru, but men, I got to speak out!

So please do not take me wrongly. In a society, and as human beings, we have the mandate to observe what is happening around us and change for the better. Just to give an example of one of the most annoying adverts, Paramount Cheese! I love cheese but when I watch this advert, am not convinced that I should use it. The whole scene is dull, message portrayed is that the cheese is good only for children who look like they have been forced to act!

Aah, I have remembered this one, Samona. Where children shout in front of their parents, “We love Samona, we love samona.” You try to understand why they love ‘samona’ but it does not sound convincing. The concept was not brought out well. And just five minutes after that I have forgotten what was advertised. The way they scratch their hands, you can think it is a body cream that is being advertised. You know the most annoying thing is that there are people out there who can scrutinize these adverts and come up with a better version. We seem to have an issue when it comes to giving the right people these jobs. Yap, we try to be cost effective by getting our own people whom we imagine can do an advert! But they spoil them. I think we do not like seeking opinions from other parties.

At the end of an advert, I always ask myself if am convinced to use that product. I try to be objective so I have to ask other people what message they got from the advert. It is not hard to come up with a good advert as long as you know and understand your target audience, have it tested and have different opinions and angles to it. It has got to touch someone if not all people. So, am so keen, waiting to see a new advert and if it does not move me, I will see to it that I meet the people behind it and something has got to be done! Otherwise it is a high time we stopped living like we are in the 18th century!!!!!!!!