WHEN WILL WE STYLE UP?

Like they say, you had better measure ten times and cut once than cutting once then measure ten times! Of what use will it be when you have already spoilt the fabric? Why go ahead and air an advert without testing it to the public? At least get some opinions and have four versions of the same so that the public can react! Now there are some adverts that leave you with many questions. Like, what kind of person is being targeted, what the message is, how it affects you and why you should use the product. Am not an advert guru, but men, I got to speak out!

So please do not take me wrongly. In a society, and as human beings, we have the mandate to observe what is happening around us and change for the better. Just to give an example of one of the most annoying adverts, Paramount Cheese! I love cheese but when I watch this advert, am not convinced that I should use it. The whole scene is dull, message portrayed is that the cheese is good only for children who look like they have been forced to act!

Aah, I have remembered this one, Samona. Where children shout in front of their parents, “We love Samona, we love samona.” You try to understand why they love ‘samona’ but it does not sound convincing. The concept was not brought out well. And just five minutes after that I have forgotten what was advertised. The way they scratch their hands, you can think it is a body cream that is being advertised. You know the most annoying thing is that there are people out there who can scrutinize these adverts and come up with a better version. We seem to have an issue when it comes to giving the right people these jobs. Yap, we try to be cost effective by getting our own people whom we imagine can do an advert! But they spoil them. I think we do not like seeking opinions from other parties.

At the end of an advert, I always ask myself if am convinced to use that product. I try to be objective so I have to ask other people what message they got from the advert. It is not hard to come up with a good advert as long as you know and understand your target audience, have it tested and have different opinions and angles to it. It has got to touch someone if not all people. So, am so keen, waiting to see a new advert and if it does not move me, I will see to it that I meet the people behind it and something has got to be done! Otherwise it is a high time we stopped living like we are in the 18th century!!!!!!!!